Disruptive businesses are born every day. Someone has a great idea that offers a better choice in terms of price, convenience, service or functionality, and for a moment, they gold the keys to the remaking of an entire industry.
Yet many of these businesses let advantage slip through their hands over time because they fail to realize that the fast pace of technology allows a challenge to come from anywhere - large competitors or startups - and overtake them in an instant.
This is Accelerated Disruption. It is business development moving at the speed of the next technological advancement. Businesses that can understand and control the forces of technology will thrive in coming years. Those that cannot will find themselves displaced.
