BOOKS

Biscuitville is the ultimate American success story which you’ve probably never heard of. It’s a company which had its humble beginnings in the American south, making and selling the best tasting biscuits in the land. Now it is quickly on its way to becoming the fast food equivalent of Starbucks. Biscuitville the company is a model for how America should have been doing business for the last 30 years and how it should be doing business in the future. Biscuitville the book is packed full of insights into how companies must operate in order to be successful in a new business environment. CEO’s can no longer operate in the charismatic, imperial way that brought them to their current ruin. A new age of entrepreneurship must follow this recession. Corporations, regard- less of size, cannot continue to do business in the same way that they have. Biscuitville is for anyone who is serious about running a profitable, ethical company with the new participatory leadership: soft power.